Customer Success Posts

Effective tactics to reduce SaaS churn

Just as exponential growth is great for your company, high churn rates are exponentially bad.

If you’re just getting started to acquire your very first customers, churn may not be a big deal, but as soon as you get over a hundred customers churn becomes crucial. And by crucial, I mean it can be the different between the success and failure of your business.

A high churn rate can have an impact on your business growth, your company valuation, and the overall perception of customer satisfaction and success. Just as exponential growth is great for your company, high churn rates are exponentially bad.

What is customer engagement score? How to calculate it?

At it’s core, customer engagement score is a single metric that is used to measure how engaged your customers are. The metric is represented by a number based on customer activity and usage of your product or service — the higher the number the happier and more engaged the customer.

Customer churn vs revenue churn, understand the difference

Churn is the enemy of any subscription company.

In a general definition, churn is the number or percentage of subscribers to a service that discontinue their subscription to that service in a given time period. In order for a company to expand its clients base, its growth rate must exceed its churn rate.