The definite list of top SaaS blogs and influencers

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world class SaaS and subscription content from the best people and companies in the market.

The list is organized in four categories: entrepreneurs,venture capitalists, communities and companies. Each entry includes social media links, tags with their specialities and details about why they made the list. Keep in mind there’s no specific order of appearance.

What is customer engagement score? How to calculate it?

At it’s core, customer engagement score is a single metric that is used to measure how engaged your customers are. The metric is represented by a number based on customer activity and usage of your product or service — the higher the number the happier and more engaged the customer.

The rule of 40% for SaaS and subscription business

The famous investor and also founder of TechstarsBrad Feld — recently wrote a post on this blog titled “The Rule of 40% for a Healthy SaaS Business”. A couple of days later, Tomasz Tunguz an also famous venture capitalist at Redpoint Ventures also wrote a post about it, titled “The Data Behind The Rule of 40%”.

These are both awesome blog posts, and this one you’re reading now is a compilation of pretty much everything you need to know about the much discussed topic.

Customer churn vs revenue churn, understand the difference

Churn is the enemy of any subscription company.

In a general definition, churn is the number or percentage of subscribers to a service that discontinue their subscription to that service in a given time period. In order for a company to expand its clients base, its growth rate must exceed its churn rate.

5 metrics that every subscription business should measure

You can find countless blog posts and lists out there saying what metrics a subscription business should measure. There are tons of nice-to-have metrics, but I’d like to show you 5 metrics that are really indispensable for a SaaS or any kind of subscription business.

Why should you offer yearly billing to your SaaS customers

Yearly billing can make all the difference in the world for the health of your SaaS business, and I’m going to show you why.

The way a company decides to bill its customers will directly impact revenue streams needed to maintain cash flow and business operations. If you’re building a SaaS company looking for a recurring revenue model, you should take some time to carefully choose your billing period/options.

Welcome to the subscription economy

Have you ever heard about the subscription economy?

The term refers to the business of offering subscriptions to consumers. For some companies, their entire business relies on a subscription business model. Examples of these include Netflix, Spotify, Zipcar, and all SaaS companies such as Salesforce and HubSpot.